News for 'gen z engagement'

'OG' to 'flex': Modi uses GenZ lingo in SRCC address

'OG' to 'flex': Modi uses GenZ lingo in SRCC address

Rediff.com6 Sep 2026

Prime Minister Narendra Modi employed Gen Z-friendly phrases like "OG" and referenced the film 'Dhurandhar' during his address at Delhi University's Shri Ram College of Commerce. This move, 13 years after a previous impactful speech at the same venue, is part of a broader strategy by the BJP to connect with younger audiences, contrasting India's past challenges with its current global standing.

PT Usha hails RSS chief Mohan Bhagwat's 'inspiring' talk with Gen Z

PT Usha hails RSS chief Mohan Bhagwat's 'inspiring' talk with Gen Z

Rediff.com7 Aug 2026

Indian Olympic Association President PT Usha lauded RSS chief Mohan Bhagwat's address at an IIMUN event, calling it 'inspirational' and praising his thoughtful responses regarding youth protests and the need for dialogue.

It will be better if..: CJP's Dipke on Bhagwat's Gen Z dialogue

It will be better if..: CJP's Dipke on Bhagwat's Gen Z dialogue

Rediff.com4 Aug 2026

Abhijeet Dipke, founder of the Cockroach Janta Party (CJP), emphasised the importance of young or Gen Z voices leading dialogues with youth, ahead of RSS chief Mohan Bhagwat's interaction with students in Mumbai. Dipke highlighted that youth protests, including those against the NEET paper leak, have compelled leaders to engage with Gen Z. He also expressed solidarity with students protesting alleged paper leaks in Jharkhand, criticising the government's handling of the issue.

Modi govt's new Gen Z push: One minister to visit one university every day

Modi govt's new Gen Z push: One minister to visit one university every day

Rediff.com19 Aug 2026

The Modi government is launching a 'One Day, One University' programme, sending Union ministers to universities daily to engage with Gen Z, address their concerns, and inform them about government schemes. This initiative follows recent student protests over the NEET paper leak and aims to foster better understanding between the youth and the government.

Attempts were made to mislead Gen Z: Pradhan on why he resigned

Attempts were made to mislead Gen Z: Pradhan on why he resigned

Rediff.com9 Aug 2026

Former Union Education Minister Dharmendra Pradhan stated that attempts were made to "mislead" Gen Z during the NEET paper leak protests, prompting his resignation, and also addressed criticism from former Odisha CM Naveen Patnaik.

How Paytm's AI And App Simplification Are Fueling UPI Growth And Attracting Gen Z

How Paytm's AI And App Simplification Are Fueling UPI Growth And Attracting Gen Z

Rediff.com23 Jul 2026

Mobile payments pioneer Paytm reported significant growth in its UPI payments business for Q1 FY27, driven by app simplification, AI investments, and a focus on attracting Gen Z customers. The company saw a 45% year-on-year increase in Consumer UPI Gross Transaction Value and a rise of 60 lakh in Monthly Transacting Users, outpacing the industry. Paytm's strategy prioritises customer retention and product innovation, leading to a profitable quarter with strong revenue and EBITDA growth, further supported by AI-led operational efficiencies and an India-focused language model.

Lt Gen Dhiraj Seth named next Army Chief

Lt Gen Dhiraj Seth named next Army Chief

Rediff.com13 Jun 2026

Lt Gen Dhiraj Seth, currently the Vice Chief of Army, has been appointed as the next Chief of the Army Staff, taking over from Gen Upendra Dwivedi on June 30. He brings nearly four decades of distinguished military experience, having commanded various formations and held key strategic appointments.

At his age, I had...: Kangana vs CJP leader over Gen Z post

At his age, I had...: Kangana vs CJP leader over Gen Z post

Rediff.com29 Jul 2026

BJP MP Kangana Ranaut and Cockroach Janta Party (CJP) spokesperson Saurav Das have engaged in a sharp verbal exchange, escalating the controversy surrounding Ranaut's 'Generation gutter' remarks aimed at young protesters.

India-China ties can't be held hostage to border: Ex-CDS Anil Chauhan

India-China ties can't be held hostage to border: Ex-CDS Anil Chauhan

Rediff.com6 Sep 2026

Former CDS Anil Chauhan stated that China poses a long-term and comprehensive challenge to India, with the boundary issue remaining unresolved due to differing perceptions of the Line of Actual Control. However, he emphasised that India's ties with Beijing cannot be solely defined by border disputes, advocating for engagement through platforms like SCO and BRICS. He also highlighted the broader global geopolitical flux and instability in India's neighbourhood as significant security concerns, stressing the need for self-reliance.

We are ready to give up reservations if...: Athawale

We are ready to give up reservations if...: Athawale

Rediff.com9 Sep 2026

Union Minister Ramdas Athawale stated that opposing reservation is unconstitutional and that the policy would be given up if casteism is eliminated. He highlighted the historical context of reservations for SC/ST and OBCs, and the Modi government's EWS quota. Athawale also criticised the opposition, praised government achievements, and discussed various welfare schemes and infrastructure projects in Chhattisgarh.

BJP, Nepal's RSP Discuss Gen Z

BJP, Nepal's RSP Discuss Gen Z

Rediff.com3 Jun 2026

'Our discussions focused on the India-Nepal development partnership and people-to-people ties.'

Tharoor explains 'distorted' remarks on Rahul's student outreach event

Tharoor explains 'distorted' remarks on Rahul's student outreach event

Rediff.com9 Aug 2026

Congress leader Shashi Tharoor has clarified his recent remarks about Rahul Gandhi's 'Chhatron ki goonj' programme and the Cockroach Janata Party's protest, stating that the media misinterpreted his comments as an attack on his party or its leadership. He insisted he was advocating for political parties to engage more with the next generation.

Congress on Tharoor's remark: Leaders must avoid 'appeasing BJP'

Congress on Tharoor's remark: Leaders must avoid 'appeasing BJP'

Rediff.com10 Aug 2026

AICC general secretary KC Venugopal has urged Congress leaders to exercise caution and avoid making statements that could 'please the BJP', in response to remarks attributed to Shashi Tharoor regarding Rahul Gandhi's student outreach programme.

Who's Rahul Gandhi's favourite BJP politician? He reveals

Who's Rahul Gandhi's favourite BJP politician? He reveals

Rediff.com7 Aug 2026

Rahul Gandhi recently connected with Gen Z through an engaging 'Ask Me Anything' session on Instagram, offering candid responses on student protests, his views on Prime Minister Narendra Modi, and even his philosophy on pet ownership.

Govt Orders Quick Response Teams Against Fake Posts

Govt Orders Quick Response Teams Against Fake Posts

Rediff.com7 Aug 2026

The move comes days after the Delhi police said false information linked to the recent students' protest was being circulated through fake social media posts.

Baba ji, don't daydream about my jawani: Kangana slams Ramdev

Baba ji, don't daydream about my jawani: Kangana slams Ramdev

Rediff.com20 Aug 2026

Actor and BJP MP Kangana Ranaut has publicly responded to yoga guru Baba Ramdev's critical remarks about her controversial comments on Gen Z. The exchange escalated on Instagram after Ramdev questioned Kangana's past, prompting her to reference his 2024 Supreme Court case regarding Patanjali's misleading advertisements.

IIM Bangalore Incubator Creates 35,000 Jobs, $7 Bn In Value

IIM Bangalore Incubator Creates 35,000 Jobs, $7 Bn In Value

Rediff.com17 Aug 2026

As NSRCEL enters its next phase, the incubator plans to focus on AI, deep technology and global partnerships as it looks to expand its reach.

Generative AI Set To Add Billions To Indian Real Estate Sector

Generative AI Set To Add Billions To Indian Real Estate Sector

Rediff.com18 Jun 2026

A new report by EY-Parthenon and CREDAI indicates that Generative AI (GenAI) could inject USD 14-17 billion into India's real estate economy over the next seven years. The technology is expected to significantly enhance operational efficiency, boost sales velocity by 30-50 per cent, and accelerate product launches, offering competitive differentiation and improved customer experiences for developers.

Why Have Flipkart, Netflix Tied Up?

Why Have Flipkart, Netflix Tied Up?

Rediff.com1 Aug 2026

'GenZ today is close to 45 to 50 per cent of the overall shopping journeys in the country. They are also very content-first in terms of entertainment or otherwise, general gratification of content and discovery.'

Can E20 Janta Party be the next big digital movement?

Can E20 Janta Party be the next big digital movement?

Rediff.com27 Jul 2026

A new digital political phenomenon, the 'E20 Janta Party', is gaining traction on Instagram, mobilising Gen Z against the government's mandatory 20% ethanol-blended petrol (E20) and demanding Union Minister Nitin Gadkari's resignation.

From Smriti Irani to Mansoor, BJP gives UP a bigger role in national team

From Smriti Irani to Mansoor, BJP gives UP a bigger role in national team

Rediff.com18 Aug 2026

The BJP has announced its new national organisational team, with eight leaders from Uttar Pradesh receiving key appointments. These include two national vice-presidents, two general secretaries, two secretaries, and the chiefs of the OBC and Minority Morchas. The appointments reflect a strategic focus on youth, social diversity, and experienced campaigners, particularly after the party's recent electoral setbacks in the state.

No talks with Pakistan except on PoK: Rajnath Singh

No talks with Pakistan except on PoK: Rajnath Singh

Rediff.com26 Jul 2026

Defence Minister Rajnath Singh on Sunday slammed Pakistan for making terrorism a "part of its state policy", and said there will be no talks with the country other than on Pakistan-Occupied-Kashmir, which is a "part of India illegally occupied" by it.

AI Reshapes IT Campus Hiring

AI Reshapes IT Campus Hiring

Rediff.com30 Jul 2026

'Hiring within IT services firms is going to be very specialised.'

Finfluencer Advice: What Investors Must Know

Finfluencer Advice: What Investors Must Know

Rediff.com13 Aug 2026

Verify a content creator's Sebi registration, qualifications and certifications before acting on their advice.

Enemy nations use drugs to weaken India's youths under terror plan: Modi

Enemy nations use drugs to weaken India's youths under terror plan: Modi

Rediff.com2 Aug 2026

Prime Minister Narendra Modi on Sunday asked the country's youth to take a pledge against substance abuse, saying drugs can give them a "high" for some time, but would make their entire career and personal life "low".

General Dhiraj Seth takes over as 31st Army Chief

General Dhiraj Seth takes over as 31st Army Chief

Rediff.com30 Jun 2026

General Dhiraj Seth has been appointed as the new Chief of the Army Staff, taking command of the 1.3 million-strong Indian Army. He brings nearly four decades of extensive experience, including commanding two operational Army commands along the western front, and will lead the force in its pursuit of self-reliance and readiness amidst dynamic global geo-strategic challenges.

'The Next Chairman Does Not Need To Build Tata'

'The Next Chairman Does Not Need To Build Tata'

Rediff.com14 Aug 2026

'... that work is done. The task is to reallocate what has been built, with the courage of a founder and the discipline of an owner.'

Union minister Margherita, Bihar guv attend Khamenei's funeral ceremony

Union minister Margherita, Bihar guv attend Khamenei's funeral ceremony

Rediff.com4 Jul 2026

A high-level Indian delegation, including Bihar Governor Lt Gen (Retd) Syed Ata Hasnain and Minister of State for External Affairs Pabitra Margherita, paid tributes to the assassinated Iranian supreme leader Ayatollah Ali Khamenei in Tehran, conveying India's condolences.

Ramayana Designer: 'I Can't Please Everyone'

Ramayana Designer: 'I Can't Please Everyone'

Rediff.com6 Aug 2026

'I'm talking about God, not some character in a film. That was the challenge that I had to bring out in Ranbir Kapoor's character. The costume was not important, what was important was a visual effect, where you look at him, there should be a certain kind of warmth in your heart.'

46 militants surrender in Manipur; major step towards peace, says CM

46 militants surrender in Manipur; major step towards peace, says CM

Rediff.com22 Jul 2026

Forty-six militants of the banned Kangleipak Communist Party (People's War Group) surrendered before security forces in Manipur on Tuesday, the police said.

Gen Z impact: Ex-rapper's party heads to sweep Nepal polls

Gen Z impact: Ex-rapper's party heads to sweep Nepal polls

Rediff.com7 Mar 2026

Nepal's Rastriya Swatantra Party is surging ahead in the general elections after Gen Z protests ousted the previous government, signaling a potential new era in Nepali politics.

52K Cr Proposals For Armed Forces Cleared With Focus On Air Defence

52K Cr Proposals For Armed Forces Cleared With Focus On Air Defence

Rediff.com4 Jul 2026

Clearances include next-gen air defence, anti-tank missiles, anti-drone systems, loitering munitions, and naval UAVs.

'Can't imagine Hindu Rashtra without...': What RSS chief told Muslim delegation

'Can't imagine Hindu Rashtra without...': What RSS chief told Muslim delegation

Rediff.com15 Jul 2026

Former Chief Election Commissioner S Y Quraishi stated, "We thought we'll go to the fountainhead of this hate discourse. This whole hate narrative according to us was being spread by the RSS," explaining the delegation's decision to meet RSS chief Mohan Bhagwat in 2022.

Former Army Chief Naravane supports RSS leader's push for talks with Pakistan

Former Army Chief Naravane supports RSS leader's push for talks with Pakistan

Rediff.com14 May 2026

Former Army Chief General (retd) Manoj Naravane has supported RSS leader Dattatreya Hosabale's stand for fostering dialogue and people-to-people connections with neighbouring Pakistan, saying that such engagements are 'important'.

FIFA World Cup: How Messi changed soccer in North America

FIFA World Cup: How Messi changed soccer in North America

Rediff.com9 Jun 2026

The study, covering audience trends across the three host nations, found that Lionel Messi's debut for Inter Miami CF in the 2023 Leagues Cup drove a 173% leap in linear viewership compared with the tournament average.

Tata Tiago Facelift Redefines Entry-Level Hatchbacks

Tata Tiago Facelift Redefines Entry-Level Hatchbacks

Rediff.com29 May 2026

Tata Motors' 2026 Tiago facelift is a tech-loaded and safety-focused entry-level hatchback, with prices starting at Rs 4.69 lakh.

Why Army chief wants to open a cafe

Why Army chief wants to open a cafe

Rediff.com16 May 2026

Army Chief Gen Upendra Dwivedi shared his vision for a cafe named 'Ahista Zindagi' in Madhya Pradesh, designed as a retreat for reflection and conversation in today's fast-paced world, during an interaction with youths in Delhi.

Rahul Gandhi turns 56, PM Modi wishes him 'good health, long life'

Rahul Gandhi turns 56, PM Modi wishes him 'good health, long life'

Rediff.com19 Jun 2026

Congress leader Rahul Gandhi received birthday wishes from across the political spectrum as he turned 56, with Prime Minister Narendra Modi, Congress chief Mallikarjun Kharge, and various INDIA bloc leaders extending their greetings and praising his dedication to democratic values and the welfare of the marginalised.

How Brands Can Connect with Gen Alpha

How Brands Can Connect with Gen Alpha

Rediff.com15 Oct 2025

Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.

India-Nepal Boundary Dispute Needs Solution

India-Nepal Boundary Dispute Needs Solution

Rediff.com1 Jul 2026

The boundary mess between India and Nepal needs a solution in a manner as mentioned by Nepal's Foreign Minister Shishir Khanal: 'On evidence not emotions', counsels Lieutenant General Shakti Gurung (retd).